Yet another Award for Young & Free
Nov 4, 2008 
CU Newswire | By Donna-Lane Nelson
Common Wealth CU Young & Free Alberta program, developed by Currency Marketing, which has already won several national and international awards, has captured the prestigious Forrester Groundswell Award in the category of Talking. The announcement was made at the Forrester Research annual Consumer Forum in Dallas.
The Forrester Groundswell Awards recognize excellence in accomplishing business goals with social applications. Winners were selected based on a combination of online community reviews and proof of business value. The awards recognize companies that effectively use social media across seven categories: Listening, Talking, Energizing, Supporting, Embracing, Managing and Social Impact.
The Common Wealth Credit Union Young & Free Alberta entry was up against major advertisers. Many of the 34 companies competing firms are members of the Fortune 500. The Talking category's award is given to the entrant that best uses social media to spread messages about a company.
"Groundswell is the first widely recognized book to legitimize social media as a marketing tool. The perception of social media for many in the financial services industry has been kids killing time on the Internet. Now companies—credit unions in particular—realize it's an important many-person conversation that can grow a brand and sell a product or service. This is something credit unions need to participate in," explains Tim McAlpine, Currency Marketing President.
