Social Community Efforts From Banks & Financial Institutions
Jan 22, 2010 
2020 Social Blog | By Mohit
Common Wealth Credit Union (Groundswell Award Winner, 2008)
To positioned itself as a progressive and transparent financial institution with heart, Common Wealth Credit Union launched an online community for Alberta’s Generation “Y”. A lifestyle platform for youth to self express and support called Young & Free. Its a fully integrated marketing campaign combined with a spokesperson search to find the voice of Alberta’s under 25 crowd.
Common Wealth embraced the power of the social web by tapping into popular sites like YouTube, Facebook, Flickr and Twitter to create an immersive experience where compelling user-generated content takes centre stage. To position it as a democratic, transparent organisation they launched a yearly campaign to find “Young & Free Alberta Spokesperson”.
The winner from the contest became a paid employee of the credit union, working full time with the job description: talk, type and tell good stories – essentially a full time blogger for the credit union for one year.
