Report from WOCCU Barcelona
Jul 30, 2009 
CU Newswire | By Donna-Lane Nelson
Eric Dillon, COO Servus CU of Alberta, Canada, talked about the Young & Free Aberta program that his CU developed and also is being operated in Texas and South Carolina.
Under 25s vie for a one-year job to be the spokesperson for the CU for their generation. The job comes with car, computer and salary. Candidates post videos, blogs and use other social media entries. Then people vote for the candidates. The program brought in over 2600 accounts, Dillon said. In fall they will start looking for their third spokesman.
When the idea was first proposed, no one knew if it would work, but they decided to risk it. Dillon disputes that getting wallet share is enough for a CU. He believes that it is necessary to also find new members as well and not rely on current members.
