For These Companies, Social Media's Their B&$%h

Digital Axle Blog | By Carrie Johnson

Which companies made social media work for them this year?

Forrester calls out the corporate projects that it says best used social applications to accomplish business goals.

Below, the winners of the 2008 Groundswell Awards, in the various categories:

• Embracing: MyStarbucksIdea.com by Starbucks
• Energizing: Hershey's Bliss House Party by House Party
• Listening: Mattel's "The Playground" Community by Communispace
• Managing: Borderless Workplace by Accenture
• Social Impact: Artshare, Click Exposition, and Posse by Brooklyn Museum
• Supporting: Nerd Network by National Instruments
• Talking: Young & Free Alberta by Common Wealth Credit Union

You're invited to check out any, all, or none of these projects.

Some words of wisdom—from the press release, where they are not often found.

"The reality is that consumers are in control, and companies must be in tune with them in order to constantly adjust to their needs and behaviors. Aligning with customers is the only way to maintain loyalty and market advantage, particularly in a down economy where fighting for every customer counts."

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