CWCU: Myles Peterman, 18, Named 2009 Young & Free Spokester
Nov 4, 2008 
Marketwire
Young Edmontonian Receives 48 Per Cent of Online Votes
Common Wealth Credit Union (CWCU), Alberta's fourth largest credit union, today announced the winner of its 2009 Young & Free Spokester search. Myles Peterman, 18, from Edmonton, Alberta proved he best represents 17 to 25-year-olds by securing the vast majority of votes in a weeklong battle for what the previous spokester called, "the most fun and rewarding job a person can ever have."
Peterman, an aspiring actor and filmmaker, secured 48 per cent of the votes with his aggressive online campaign where he posted creative blogs and vlogs on the Young & Free website, www.youngfreealberta.com and on YouTube, Flickr and Twitter. With a Facebook group of more than 300 members and videos receiving 3,000 views on YouTube, Myles worked hard to be everywhere his peers were online.
"Myles really delivered throughout his campaign to become this year's Young & Free Spokester," said Kim Crockett, Young & Free Manager. "His blogs, podcasts, videos and photographs were well thought out and effectively showcased his dynamic personality and ability to deliver quality content online."
"An opportunity of this magnitude doesn't present itself often, and I am ecstatic to be the next spokester," said Peterman. "I will do everything in my creative power to best represent Common Wealth Credit Union, the outstanding Young and Free account, and the 25 and under crowd. It's time for me to pick up where Larissa, the previous spokester, left off and honestly, I could not be more excited."
Young & Free began in fall 2007 as a way for Common Wealth Credit Union to appeal to younger members that included a search for a young spokester to engage young people with creative videos and open dialogue online. The Young & Free initiative has since won the credit union a prestigious Forrester Research Groundswell Award, one of the most recognized social media awards in North America, in addition to a number of credit union industry awards.
Watch the video that captured Peterman's surprise as the Young & Free team showed up at his campaign night party to break the good news here: youngfreealberta.com.
