CWCU Extends Young & Free 'Spokester' Search
Oct 1, 2008 
Common Wealth Credit Union (CWCU), Alberta's fourth largest credit union serving more than 53,000 members in 14 communities, announced today it is extending its Young & Free Spokester Search until October 10, 2008 to allow young Albertans more time to produce and edit their video entries.
"We started this year's contest a little earlier than last and we're hearing from entrants that they require more time to prepare their video entries, as September is a busy month with many going back to school and returning from vacation," said Kim Crockett, Young & Free Brand Manager, Common Wealth Credit Union. "Ultimately, Young & Free is about young people telling us what they want and need from their financial institution, so we are happy to extend the Spokester Search until October 10, thereby allowing more time for those interested to submit their best video entries."
Young & Free is an innovative social media initiative that combines free and unlimited financial management services with an online microsite, youngfreealberta.com, that's populated with a range of topics to entertain and engage young people. As a result of last year's success, CWCU is holding its second annual Young & Free Spokester Search to find a web-savvy Albertan who best connects with 17 to 25-year-olds and embodies what it means to be young and free.
The winning spokester will receive a $36,000 salary and all the equipment to produce and edit quality blogs and vlogs. As an employee of CWCU, he or she is also expected to regularly attend events and participate in interviews as the Young & Free youth ambassador.
Video entries will be accepted until October 10, 2008 and will be posted online at www.youngfreealberta.com. CWCU will then select the top three finalists for the public to decide the winner via an online voting competition.
The Young & Free financial platform is free from any unnecessary service charges, thereby allowing more resources for 17 to 25-year-olds to protect, manage and save their money.
