2008 Forrester Groundswell Awards Winners

Groundswell Blog | By Josh Bernoff

We've pored over all 150 entries. These were difficult choices—the quality of social applications improved markedly in 2008, and many were excellent, with real proof of business value. Today we announce the best of the best—the winners by category. Here they are, with links to their entries:

Talking

Young & Free Alberta by Common Wealth Credit Union. A credit union in Alberta started a campaign to generate more young customers. They conducted a contest to find a young spokesperson, who then used a blog, YouTube, and Facebook to connect with other young people in Alberta. Result: 2 million impressions, 2,300 accounts, and $4 million Canadian in deposits.

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